PositionHayleysas Sri Lanka's Sports Tourism Leader
SportyLK outlines a focused 4-phase execution plan to build Hayleys' newest venture into the definitive brand for international cricket fans traveling to Sri Lanka — combining premium experiences, smart branding, and seamless digital booking.
Delivering Hayleys' Vision Through Execution
Hayleys already holds the positioning, infrastructure, and credibility to lead Sri Lanka's entry into global sports tourism. Our role at SportyLK is to bring this vision to life through expert planning, premium branding, and a seamless digital experience.
All focused on the passionate global cricket fan
We specialize in sports and digital strategy — helping brands connect international sports enthusiasts with Sri Lanka's rich sporting heritage and iconic venues.
Strategic Execution
Expert planning and delivery focused on establishing Hayleys as Sri Lanka's sports tourism leader.
Sports Tourism Focus
Specialized expertise in cricket-driven experiences targeting passionate international fans.
Inbound Tourism
Attracting global cricket enthusiasts to experience Sri Lanka's unique sporting heritage.
Fan-Centric Design
Deep understanding of cricket fan behaviors, motivations, and travel preferences.
Sri Lanka's Sports Tourism Opportunity
A strategic moment to establish Hayleys as the gateway for international cricket fans to experience Sri Lanka's sporting heritage and natural beauty.
Global Sports Tourism Market
Massive industry with cricket as a key driver
Cricket Fans Worldwide
Passionate audience seeking authentic experiences
Sri Lanka's Cricket Heritage
Island nation with rich cricket history and beauty
Market Opportunity
Limited premium sports tourism offerings in SL
Why Sri Lanka? Why Now?
- Sri Lanka's legendary cricket venues and passionate fan culture
- Perfect combination of cricket and stunning island destinations
- Growing international recognition as premier travel destination
- No established premium sports tourism operator in the market
Hayleys + SportyLK Advantage
Hayleys' trusted legacy in hospitality, paired with SportyLK's expertise in sports and digital strategy, forms a strong foundation to launch and lead in this growing market.
The Four-Phase GamePlan
A strategic, phased approach to building Hayleys' sports tourism brand from research to launch, ensuring every element is perfectly positioned for success in the global sports tourism market.
Research & Strategy
Objective
Market and trend analysis with a sports tourism lens, competitor benchmarking, and strategic foundation for Hayleys' entry into sports tourism.
Key Deliverables
- Market and trend analysis (with a sports tourism lens)
- Global and local competitor benchmarking
- Audience segmentation and fan personas
- SWOT and opportunity mapping
Brand & Identity Development
Objective
Complete brand creation for Hayleys' sports tourism division, from naming to visual identity, messaging, and rollout planning.
Key Deliverables
- Brand naming options ("Hayleys [Name]") with legal/domain check
- Logo, brand colors (blue/green), typography
- Messaging framework (tagline, value proposition, positioning)
- Voice and tone guide
- Full project management and rollout planning
Marketing Strategy & Activation
Objective
Comprehensive marketing roadmap designed to establish Hayleys as the premier destination for cricket-focused international tourism to Sri Lanka.
Key Deliverables
- Marketing roadmap across awareness, acquisition, retention
- 6-month content and campaign calendar
- Sample creative directions
- Media strategy (local + international mix with budget guidelines)
- Premium content creation and production including audio-visual assets
Digital Experience & Booking Platform
Objective
Mobile-first digital platform enabling seamless booking and itinerary building for cricket-related travel experiences in Sri Lanka.
Key Deliverables
- Mobile-first, fully responsive website
- Booking and itinerary builder for sports-related travel
- UI/UX design, customer journey flows
- SEO setup, Google Analytics, Meta Pixel, Search Console
- Copywriting for 5 key pages: Home, About, Services, Destinations, Contact
Implementation Timeline
Investment Summary
SportyLK's comprehensive proposal for establishing Hayleys as Sri Lanka's leading sports tourism brand.
Phase-by-Phase Investment
*Optional SLA retainer not included
Why Choose SportyLK
Market Leadership
Position Hayleys as Sri Lanka's premier sports tourism destination
Proven Expertise
SportyLK's specialized experience in sports tourism and digital execution
Complete Solution
End-to-end delivery from brand development to digital platform launch
Strategic Investment
Comprehensive rollout with clear deliverables and timeline
Optional SLA Retainer
Post-launch support and optimization services available:
- • Monthly updates and optimizations
- • Ongoing content and campaign publishing
- • SEO maintenance and reporting
- • Dedicated account manager
Cost to be determined based on selected scope
Ready to Launch Hayleys' Sports Tourism Vision?
Let SportyLK transform your sports tourism aspirations into market reality.